Senior Marketing Data Scientist - Minecraft
Core
Build causal inference frameworks to measure marketing effectiveness and automate ROI calculations for Minecraft.
Role type
Senior Marketing Data Scientist
Builds
Automated pipelines for causal inference and ROI optimization
Domain
Gaming (Minecraft) + Marketing Analytics
Deliverable
production ML models
Required skills
causal inference frameworks, Mix Media Modeling, multi-touch attribution, regression analysis, A/B testing, ROI calculation, statistical techniques, data management
Preferred skills
decision-ready narrative creation, cross-disciplinary communication, experiment design
Technologies
MMM, multi-touch attribution, regression analysis, A/B testing
Responsibilities
Build and maintain causal inference frameworks, automate ROI calculation pipelines, communicate marketing outcomes to stakeholders, automate uplift calculations from A/B tests, collaborate on success metrics
Seniority
Senior, hands-on IC
