Senior Brand Architecture & Naming Strategist
Core
Develop systems-level naming guidance and portfolio strategy for emerging technology categories to ensure coherent innovation structures.
Role type
Senior Brand Architecture & Naming Strategist
Builds
Commercial Naming Program, naming engine tooling, self-serve guidance materials, and measurement frameworks.
Domain
Technology (Cloud, AI, Data, Security) + Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Brand architecture, naming strategy, portfolio management, program operations, tooling roadmap definition, AI application for ideation/screening, stakeholder influence, trademark/legal clearance knowledge, global matrix organization navigation, technical writing.
Preferred skills
Experience with multi-product technology or enterprise portfolios, people management, vendor leadership.
Technologies
AI tools for creative and operational workflows, Term Studio, Style Guide platforms.
Responsibilities
Lead intake, review, ideation, and approval for external-facing names; improve naming engine efficiency and reduce cycle time; define and publish self-serve naming guidance; represent decisions to CVP/CMO stakeholders; build partnerships with product marketing, legal, and design teams; define and report measurement frameworks for brand attribution and program efficiency.
Seniority
Senior, hands-on IC with leadership responsibilities