Senior Data Analyst, Media Data Science & Analytics (eCommerce)
Core
Analyze web and eCommerce journeys from acquisition to revenue, investigate performance drivers, and establish trustworthy data foundations and reporting standards for partners.
Role type
Senior Data Analyst (eCommerce)
Builds
Actionable insights on revenue, product performance, and customer behavior; reliable analytics-ready data sources; consistent KPI definitions and reporting standards.
Domain
eCommerce, Digital Marketing, Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, data integration, data quality validation, eCommerce performance measurement, dashboard building, experimentation support, stakeholder communication, KPI definition
Preferred skills
Adobe Analytics, self-serve analytics enablement, attribution concepts
Technologies
SQL, Python, Power BI, Adobe Analytics
Responsibilities
Analyze web and eCommerce funnels to connect customer behavior to business outcomes; investigate revenue and product performance to surface actionable insights; integrate data from multiple sources to define metrics and validate data quality; establish consistent KPI definitions and reporting standards; identify and quantify performance drivers; support A/B testing and web experience changes; translate business questions into analytical frameworks and deliver findings to stakeholders.
Seniority
Senior, hands-on IC