Geo-Informatiker (m/w/d)
Core
Develops and maintains spatial data models for advertising carrier locations, visibility geometries, fields of view, and catchment areas; integrates and validates official and commercial geodata; supports agent-based mobility modeling and geographic experiments for marketing analysis.
Role type
Senior GIS Data Engineer / Spatial Data Analyst
Builds
Spatial data models, geodata integration pipelines, mobility models, and geographic experiment frameworks for OOH and digital media performance analysis.
Domain
Out-of-Home (OOH) advertising, digital media, spatial analytics, mobility modeling
Deliverable
production ML models
Required skills
PostgreSQL/PostGIS, Python (GeoPandas, Shapely, Rasterio, GDAL/OGR), QGIS/ArcGIS Pro, spatial statistics, network analysis, data modeling, SQL optimization
Preferred skills
R, version control (Git), agent-based modeling, spatial SQL operations
Technologies
PostgreSQL, PostGIS, QGIS, ArcGIS Pro, Python, GeoPandas, Shapely, Rasterio, GDAL/OGR, NumPy, pandas, Git, GeoPackage, GeoJSON, GeoTIFF, WMS, WFS
Responsibilities
Develop and maintain spatial data models for advertising carrier locations and visibility geometries; Integrate and quality-assure official and commercial geodata (ALKIS/ATKIS, Zensus, OSM, POI, traffic data); Automate geometric validation routines; Support agent-based mobility modeling and calibrate contact probabilities; Execute geographic experiments for Public Mind to evaluate location and geo-lifts; Manage external model and data service providers from specification to acceptance; Translate geodata and model results into actionable insights for sales, product management, and executive leadership.
Seniority
Senior, hands-on IC
