Head of Corporate Communications - Strategy & Reputation (m/w/d)
Core
Lead corporate communications strategy, reputation management, and public affairs for Kaufland, serving as a strategic partner to the CEO of Corporate Affairs.
Role type
Head of Corporate Communications (Strategy & Reputation)
Builds
Corporate message architecture, international playbooks, and reputation management models.
Domain
Retail / Corporate Communications
Deliverable
product features
Required skills
Strategic communication, reputation management, issues management, public affairs, thought leadership, cross-functional leadership, AI-driven monitoring tools, media analysis
Preferred skills
Thought leadership, cross-functional leadership, AI-driven monitoring tools
Technologies
AI-driven monitoring tools, media analysis platforms
Responsibilities
Coordinate strategic communication processes across corporate, business unit, and regional levels; develop and maintain corporate message architecture; manage reputation and issues; support country teams on critical topics; create international playbooks; advise the CEO of Corporate Affairs.
Seniority
Senior, hands-on IC
