Data Integrations & Audience Activation, Supervisor
Core
Leads implementation, operational reliability, and continuous improvement of data onboarding and audience activation ecosystems for advertising and marketing platforms.
Role type
Senior IC/Supervisor data operations manager (advertising technology)
Builds
Scalable data ingestion pipelines, audience activation workflows, and partner integrations for DSPs, social platforms, and data marketplaces
Domain
Advertising technology / Data operations / Digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Team leadership, data ingestion pipeline management, API and file-based integration management, audience activation workflow management, operational monitoring and troubleshooting, cross-functional project management, SQL, stakeholder management
Preferred skills
Cloud data environments (AWS, GCP, Snowflake), automation development for data pipelines, audience scale and match-rate analysis, identity enablement and segmentation methodologies
Technologies
SQL, Microsoft Excel, AWS, GCP, Snowflake, DSPs, data marketplaces
Responsibilities
Lead and mentor a team responsible for data onboarding, integration support, and audience activation; Oversee client and data-provider onboarding to ensure alignment with data standards; Manage activation and delivery of audiences across partner environments; Establish monitoring frameworks to evaluate pipeline health and identify anomalies; Lead troubleshooting and root-cause analysis for complex ingestion and activation issues; Partner with Product and Engineering to prioritize platform enhancements and automation; Collaborate with Client Success and Sales to support enterprise implementations.
Seniority
Senior, hands-on IC with people leadership
