Mitarbeiter/Mitarbeiterin (m/w/d) für den Bereich Internationa...
Core
Develop and execute a social media content strategy to recruit international students for Bavarian universities and colleges under the 'Study in Bavaria' initiative.
Role type
Social Media Marketing Specialist
Builds
Video, image, and text content for platforms like Instagram, TikTok, and YouTube
Domain
Higher Education / International Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (video/image/text), community management, storytelling, project management, video production and editing
Preferred skills
International experience, willingness to travel
Technologies
Instagram, TikTok, YouTube
Responsibilities
Develop social media content strategy, create video/image/text content, plan editorial calendar and manage community, collaborate with students and university units, steer student content creators and ambassadors, analyze reach and engagement
Seniority
Mid-level, hands-on IC