Senior Manager Corporate Advertising (w/m/d)
Core
Strategic and operational brand management for Messe Düsseldorf, ensuring consistent brand presence across all channels and developing the corporate brand.
Role type
Senior Manager, Corporate Advertising & Brand Management
Builds
Integrated communication and advertising strategies, external and internal campaigns, corporate design systems, and advertising materials for the trade fair industry.
Domain
Trade Fairs & Exhibitions / Corporate Communications
Deliverable
product features
Required skills
Strategic brand management, integrated communication strategy, campaign planning and execution, corporate design management, stakeholder consulting, project leadership, content governance, digital asset management, agency management, budget planning and control.
Preferred skills
Experience in corporate communication within a company or agency, hands-on operational execution, structured project-oriented work style.
Responsibilities
Develop and implement integrated communication and advertising strategies; Plan and execute external and internal campaigns; Ensure consistent brand presence through corporate design management; Advise internal stakeholders on brand and communication topics; Lead complex corporate advertising projects; Manage content governance and production; Plan and implement outdoor advertising; Control digital asset management and corporate media; Monitor and report on advertising measures and budgets; Coordinate external agencies and service providers.