Link builder
Core
Internal role focused on outreach, partnerships, and placements to improve search rankings and drive referral traffic for a US software company.
Role type
Link builder (SEO)
Builds
Production software and AI-enabled systems for North American clients
Domain
Software / AI / SEO
Required skills
Link acquisition planning, website prospecting and qualification, outreach campaign execution, SEO fundamentals, citation management, backlink monitoring, risk mitigation
Preferred skills
B2B services/SaaS experience, digital PR pitching, localized SEO
Technologies
Ahrefs, Semrush, Moz, Google Search Console, CRM/Spreadsheet tools
Responsibilities
Build and execute link acquisition plans for priority pages; find and qualify websites for outreach; run campaigns for guest posts, editor mentions, and partnerships; coordinate with writers/designers for link-worthy assets; manage local and industry citations; monitor backlinks and competitors; protect domain from risky tactics
Seniority
Individual Contributor