Sr. Tech Lead – Experimentation/Personalization & Marketing Cloud
Core
Senior technical lead for designing, building, testing, and supporting Adobe Target-driven A/B tests, personalization experiences, and front-end implementations for Vanguard's public site.
Role type
Senior IC Tech Lead (Adobe Target & Front-end)
Builds
Scalable, measurable experimentation and personalization implementations for the public site
Domain
Digital Marketing / Financial Services
Deliverable
production ML models | product features
Required skills
Adobe Target development, JavaScript, TypeScript, HTML, CSS, front-end engineering, technical leadership, experimentation governance, cross-browser development, accessibility standards, Git workflows, stakeholder management
Preferred skills
Adobe Experience Cloud products (AEP, AJO, AEM, Analytics), Adobe Target certification, enterprise digital marketing experience, regulated environment experience, LLM usage for development
Technologies
Adobe Target, JavaScript, TypeScript, HTML, CSS, Git, Adobe Experience Cloud (AEP, AJO, AEM, Analytics)
Responsibilities
Lead end-to-end Adobe Target implementation for A/B tests and personalization; Build and maintain front-end code for Target activities; Configure and support Adobe Target activities, audiences, and targeting rules; Partner with product, design, and analytics teams to translate goals into implementations; Provide technical leadership and align teams on standards; Define and enforce standards for code quality, QA, and experimentation governance; Troubleshoot activity delivery and production defects; Mentor developers on implementation practices and standards.
Seniority
Senior, hands-on IC with leadership responsibilities
