Senior Global Social Media Manager (all genders)
Core
Lead the Sports vertical from the ground up, defining editorial voice, content pillars, and growth strategy across sport with Football and Running as anchor areas.
Role type
Senior Global Social Media Manager (Sports)
Builds
A dedicated sports content channel and destination for Zalando
Domain
E-commerce / Fashion & Lifestyle / Sports
Deliverable
product features
Required skills
Sports social channel management, Editorial planning, Sports culture expertise, Brand partnership integration, Channel strategy, Performance tracking
Preferred skills
Experience with major sports partnerships or rights holders, Building channels from scratch
Technologies
Social media platforms
Responsibilities
Define editorial voice and content pillars, Lead editorial planning for the channel, Brief and manage external creative partners, Translate brand partnerships into native storytelling, Identify expansion opportunities for the channel, Collaborate with Global Social Media and Brand teams, Track and report on channel performance
Seniority
Senior, hands-on IC