Senior Marketing Manager - Personal Wealth Products and Solutions
Core
Shape how investors understand, choose, and engage with Personal Wealth solutions (e.g., Cash, UHNW) to help them achieve financial goals.
Role type
Senior Marketing Manager (Direct-to-Consumer / Product Marketing)
Builds
Growth strategies and go-to-market plans for priority Personal Wealth offerings
Domain
Financial Services / Wealth Management
Deliverable
product features
Required skills
Marketing strategy, value proposition development, cross-functional leadership, data-driven marketing, stakeholder influence, compliance navigation
Preferred skills
Financial services experience, audience segmentation, lifecycle marketing, experimentation, marketing analytics
Responsibilities
Lead development of marketing strategy and roadmap; Connect investor needs with products via value propositions; Translate insights into actionable recommendations; Collaborate on integrated marketing programs; Guide cross-functional teams; Establish performance goals and optimize effectiveness; Monitor industry trends and competitive activity; Ensure compliance with legal and risk requirements