Vice President, Media Analytics
Core
Design and lead modern measurement plans and roadmaps for media planning, investment, and measurement processes, applying data-driven insights to drive client business results.
Role type
Senior IC Vice President, Media Analytics and Insights
Builds
Media attribution roadmaps, advanced analytics projects, and data ingestion pipelines for media planning and investment.
Domain
Advertising & Marketing / Media Analytics
Required skills
Media analytics strategy, media buying, KPI development, media measurement tools, client management, marketing technology project leadership, statistical modeling, database management, enterprise BI tools, programmatic audience buying, project management.
Preferred skills
Experience with 3rd party ad serving, syndicated research, and web analytics tools (iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics).
Technologies
iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, MATLAB, R, SAS, SPSS, Python, Amazon Web Services, SQL, MS Access, Excel PivotTables, MS Sql Server, Cognos, Business Objects, Tableau, Datorama.
Responsibilities
Design and lead implementation of modern measurement plans and roadmaps for clients; Manage client data ingestion for advanced attribution and modeling; Scope and direct advanced analytics projects to answer client and media team questions; Drive a culture of data-driven decision making in media/marketing investment planning; Grow product delivery and agency revenue through cross-selling analytical products.
Seniority
Senior, hands-on IC with leadership responsibilities