Stage – Assistant Planning Stratégique – F/H/NB
Core
Analyze consumer behaviors, media trends, and socio-cultural shifts to inform strategic media planning and bid proposals for luxury brands.
Role type
Strategic Planning Assistant (Intern)
Builds
Strategic media plans and bid proposals for luxury clients
Domain
Luxury marketing and media planning
Deliverable
dashboards & analysis
Required skills
Consumer behavior analysis, media trend analysis, benchmarking, qualitative and quantitative research, strategic recommendations, Office suite (PPT, Excel, Word)
Preferred skills
Background in humanities, Marketing & Communication, prior experience in communication/marketing/media
Technologies
Kantar TGI, GWI, Net Base, AdScope, AdExpress
Responsibilities
Research consumer insights and media usage patterns, analyze market trends and brand best practices, support the creation of strategic media plans and bid documents.
Seniority
Intern