Marketing Manager (m/w/d)
Core
Plan and coordinate product marketing and existing customer campaigns, manage the central website content, and develop sales and marketing concepts for a cooperative bank in Northern Bavaria.
Role type
Marketing Manager
Builds
Product marketing campaigns, website content, sales and marketing concepts
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, campaign coordination, market research analysis, sales concept development, budget management, agency/partner coordination, data analysis
Preferred skills
Experience in banking or financial services, stakeholder management
Technologies
POS-Digital, KWF (Key Word Field)
Responsibilities
Plan and coordinate product marketing and existing customer campaigns, coordinate marketing content for the central website, plan and analyze market research studies, develop sales and marketing concepts, create analyses and decision templates, manage POS/KWF budgets, measure campaign success, collaborate with internal teams and external agencies