Marketing Manager (m/w/d)
Core
Plan and coordinate product marketing and existing customer campaigns, manage the central website content, conduct market research, and develop sales and marketing concepts for a cooperative bank in Northern Bavaria.
Role type
Marketing Manager
Builds
Product marketing campaigns, website content, sales and marketing concepts, campaign analysis reports
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, market research, campaign coordination, sales concept development, budget management, agency/partner management, data analysis
Preferred skills
Experience in banking or financial services, stakeholder management
Technologies
POS-Digital, KWF (Key Word Field)
Responsibilities
Plan and coordinate product marketing and existing customer campaigns; Coordinate marketing content for the central website; Plan and analyze qualitative and quantitative market research studies; Develop sales and marketing concepts independently; Create analysis, decision templates, and presentations to support marketing and sales decisions; Manage POS/KWF budgets to ensure efficient sales measures; Measure and track campaign success; Collaborate with internal teams to align sales activities with company goals and brand identity.