Senior Analyst, Analytics
Core
An advanced junior-level role using research, data, and analytics to answer client business questions, develop test-and-learn approaches, and implement best practices for strategy and campaign measurement.
Role type
Senior Analyst, Analytics
Builds
Actionable insights, campaign effectiveness reports, and media strategy targets for client brands
Domain
Advertising technology, digital and offline analytics, consumer insights
Deliverable
dashboards & analysis
Required skills
Consumer/media/brand/market research, quantitative/qualitative research methods, large data set analysis, statistical software (SAS, SPSS, R, Python), Tableau, GoodData, Datorama, SQL, Excel
Preferred skills
Marketing/advertising/communications/business/sociology degree, syndicated research environment familiarity, data partner evaluation
Responsibilities
Execute consumer, media, brand, and market research; synthesize and visualize insights from advertising and client data; report on key metrics for campaign effectiveness; develop and analyze media and brand targets; evaluate new data partners; educate clients on research tools and approaches; craft points of view (POVs) for knowledge sharing