Vice President Group Director, MarTech Strategist – Systems and Experience Engineering
Core
Consulting role deploying into client organizations to assess MarTech environments, design future-state solutions, and drive adoption of AI and automation investments.
Role type
Senior IC MarTech Strategist (Consulting)
Builds
Business cases, executive roadmaps, operating models, and change plans for client MarTech transformations.
Domain
Marketing Technology, Generative AI, Enterprise Strategy
Required skills
MarTech strategy, AI orchestration, change leadership, executive communication, vendor evaluation, roadmap planning, business case development, stakeholder management, workflow automation, governance design
Preferred skills
Major consultancy background, regulated industry experience (finance/healthcare), public thought leadership, enterprise platform certifications
Technologies
MarTech platforms, AdTech, Generative AI, Agentic workflows, Orchestration layers
Responsibilities
Assess client MarTech environments and adoption gaps; Translate business problems into product requirements and roadmaps; Shape future-state solutions with architects; Define automation vs. human-led workflows; Establish privacy and governance guardrails; Coach client teams through change management; Partner with delivery and engineering teams on feasibility and launch.
Seniority
Senior, hands-on IC