Senior UX/UI Designer
Core
Design impactful D2C digital experiences for a tobacco industry client, optimizing customer journeys from acquisition to conversion.
Role type
Senior UX/UI Designer
Builds
Website updates, new pages, layouts, and high-fidelity UI for desktop and mobile.
Domain
Digital transformation / Tobacco industry
Required skills
Visual design, UX/UI craft, Information architecture, User flows, Figma, Design systems, Client presentation, Conversion metrics analysis, Accessibility (WCAG), HTML/CSS feasibility, Prototyping
Preferred skills
Agency/consultancy background, CRO, A/B testing, CMS-driven design, Motion/interaction design, AI-powered design tools
Technologies
Figma
Responsibilities
Design website updates and new pages from brief to handover; Map and enhance user journeys to fix drop-off points; Use analytics and A/B test data to inform design decisions; Produce wireframes, prototypes, and high-fidelity UI; Collaborate with developers, strategists, and product owners; Participate in design reviews, workshops, and client presentations; Prototype ideas and support user testing.
Seniority
Senior, hands-on IC