Senior Associate, Media Planning
Core
Develop and execute multi-channel media plans to meet client business objectives and provide actionable insights.
Role type
Senior Associate, Media Planning
Builds
Multi-channel media plans and campaign strategies
Domain
Advertising and Media Planning
Required skills
Media planning across channels, Digital media planning, Media systems/platforms (Kantar, MOAT, Prisma, ComScore), Microsoft Office Suite (Excel, PowerPoint), Budget preparation, Flowchart creation, Data analysis, Metric reporting
Preferred skills
Marketing, Advertising, Communications, Business, Sociology, Consumer insights
Responsibilities
Develop and execute multi-channel media plans, Write media Point-Of-Views (POVs), Present media plans and provide maintenance, Prepare flowcharts and budgets, Optimize and analyze marketing activities, Report on key metrics for campaign effectiveness, Facilitate sharing of data and insights
Seniority
Mid-level, hands-on IC