Social Media Manager
Core
Lead integrated social and influencer campaigns from concept to execution, developing strategies that connect brands with audiences and culture.
Role type
Social Media Manager (Agency)
Builds
Integrated influencer campaigns, social content, and channel strategies for client brands.
Domain
Marketing / Social Media / Influencer Marketing
Deliverable
product features
Required skills
Social media strategy, influencer campaign management, content calendar management, social analytics, copywriting, community management, trend analysis
Preferred skills
Knowledge of Australian influencer landscape, experience with Instagram/TikTok/Facebook, client presentation skills
Technologies
Instagram, TikTok, Facebook
Responsibilities
Lead integrated social and influencer campaigns; Develop social and channel strategies; Build and manage content calendars; Create and manage social content and copy; Manage communities and social conversations; Use social analytics to uncover insights and make recommendations
Seniority
Mid-level (3–5 years experience)