Senior Copywriter
Core
Conception and execution of innovative copy for integrated, cross-channel initiatives including large web projects, online advertising, and digital marketing, with a specific focus on the pharma industry.
Role type
Senior Copywriter (Pharma/Healthcare)
Builds
Creative materials for web, online advertising, and digital marketing campaigns
Domain
Advertising / Digital Marketing / Pharmaceutical
Deliverable
product features
Required skills
Creative strategy, cross-channel marketing, pharma/healthcare domain expertise, scientific knowledge, copywriting, project management, mentorship
Preferred skills
Leadership experience, online and social media experience
Technologies
Web platforms, Rich media, Social media platforms
Responsibilities
Develop creative briefs and strategic/tactical plans; Work directly with clients to present ideas and develop solutions; Manage multiple projects under tight deadlines; Articulate direction to studio, vendors, and junior staff; Ensure copy tone and style consistency with brand guidelines; Interact with project teams to understand business objectives and audience demographics.
Seniority
Senior, hands-on IC with leadership potential
