Director
Core
Lead high-impact Marketing Mix Modelling (MMM), Marketing Effectiveness, and Econometrics engagements for leading brands, providing technical leadership on model architecture and causal reasoning.
Role type
Senior IC analytics leader (Marketing Science/MMM)
Builds
Production MMM models and marketing budget optimizers
Domain
Marketing Science / Econometrics
Deliverable
production ML models
Required skills
Marketing Mix Modelling (MMM), Bayesian modelling, econometrics, causal inference, model governance, stakeholder management, team leadership
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead end-to-end MMM and Marketing Effectiveness engagements across brands and markets; Provide technical leadership on model architecture including separate, pooled, hierarchical, and partial-pooling approaches; Review and challenge model specifications, transformations, priors, diagnostics, and ROI outputs; Ensure analytical outputs are supported by sound causal reasoning and statistical evidence; Identify and address issues related to endogeneity, reverse causality, confounding, multicollinearity, and identifiability; Lead Bayesian and frequentist/econometric modelling approaches; Evaluate model stability through sensitivity analysis, holdouts, and alternative specifications; Reconcile MMM findings with geo experiments and incrementality studies; Govern marketing budget optimizers; Review and approve models developed by analysts and data scientists before client delivery; Lead and mentor analytics and data science teams; Partner with senior client stakeholders to translate complex analytical findings into business recommendations.
Seniority
Director, hands-on IC with team management
