Gestionnaire de communauté
Core
Social media manager responsible for executing campaigns that engage, inspire, and persuade car buyers in collaboration with the North American team.
Role type
Social media manager
Builds
Social media campaigns and content for automotive brands
Domain
Automotive marketing
Deliverable
product features
Required skills
Social media campaign execution, community management, content planning and scheduling, performance analysis, cross-market coordination, paid social advertising
Preferred skills
Communication, marketing, or journalism degree
Technologies
Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snapchat, social media management tools, Microsoft Office
Responsibilities
Collaborate with strategy and creative teams to develop brand-aligned social content; Plan, schedule, and publish content according to promotional calendars; Manage daily community interactions including moderation and response to comments and DMs; Monitor cultural trends to identify relevant content opportunities; Adapt tone and format per platform and brand personality; Analyze campaign performance and recommend optimizations; Coordinate adaptation of national campaigns for the Quebec market.
Seniority
Junior to Mid-level