(Senior) Copywriter
Core
Creating integrated creative campaigns for shopper marketing, retail media, and e-commerce, including slogans, ad copy, and in-store content adapted for various channels and markets.
Role type
Senior Copywriter (Shopper Marketing & Retail Media)
Builds
Integrated marketing campaigns and creative concepts for retail and e-commerce clients
Domain
Marketing / Advertising / Retail
Deliverable
product features
Required skills
Integrated campaign creation, shopper marketing expertise, retail media knowledge, e-commerce content creation, cross-market adaptation, concept development based on insights, copywriting, tone adaptation, agency process understanding, presentation skills, AI tool usage
Preferred skills
Promotional campaign experience, multi-format communication skills
Technologies
AI tools for creative generation