(Senior) Art Director
Core
Creating and developing creative concepts for shopper marketing activities, including Key Visuals, in-store/POS materials, digital, and e-commerce assets.
Role type
Senior Art Director (Shopper Marketing)
Builds
Creative concepts, Key Visuals, POS displays, digital and e-commerce assets for retail clients
Domain
Marketing / Retail / Creative
Deliverable
product features
Required skills
Key Visual creation and adaptation, In-store and POS design, Digital and print design, Adobe Creative Suite (Photoshop), AI tools for visualization, Project management, Cross-functional collaboration
Preferred skills
Animation and video editing (After Effects, Premiere), Retailer requirements knowledge
Technologies
Adobe Photoshop, AI visualization tools, After Effects, Premiere
Responsibilities
Create and develop creative concepts for shopper marketing activities from scratch or based on global/regional toolkits; Prepare and develop Key Visuals and adapt them for various markets and channels; Design in-store and POS materials (displays, dumpbins, mixcases, POS theatre) and support their implementation; Prepare digital and e-commerce creatives tailored to channel specifics; Collaborate on final production materials and coordinate implementation with studios and printers; Participate in promotional campaign execution from creative to execution; Work in an AI-first model using AI tools for visualization and process improvement; Support new business processes with creative concepts and offer materials; Collaborate closely with Copywriters, strategy, and client service teams.
