Senior Data Scientist
Core
Deliver advanced analytics and data science solutions (segmentation, targeting, churn reduction) to drive measurable business impact for clients.
Role type
Senior IC data scientist (marketing analytics)
Builds
Customer segmentation models, campaign optimization strategies, and attribution frameworks
Domain
Digital marketing, customer data platforms, and identity
Deliverable
production ML models
Required skills
Statistical modeling, machine learning, experimental design (A/B testing, causal inference), Python, large-scale data processing (Databricks, Spark), cloud environments (Azure, AWS), data visualization
Preferred skills
MLOps, Generative AI/LLM applications, model lifecycle management
Responsibilities
Partner with business collaborators and client delivery teams to define analytical approaches; Design, develop, and deliver analytics solutions including segmentation and targeting; Apply statistical modeling and ML techniques to drive customer-level insights; Design and analyze experiments to measure marketing effectiveness; Communicate complex analytical findings to technical and non-technical audiences; Standardize analytics approaches through reusable methodologies; Provide technical guidance and mentorship to junior team members
