Media TAAG Analyst
Core
Execute digital advertising campaigns, manage trafficking, and generate reports across ad servers to support client audience strategies.
Role type
Junior media operations analyst (digital advertising)
Builds
Digital advertising campaigns and audience activation strategies
Domain
Digital marketing and media buying
Required skills
Digital marketing campaign execution, Ad server trafficking, Data management and reporting, HTML tag troubleshooting, Client communication, Analytical skills, Microsoft Excel
Preferred skills
Taxonomy knowledge, Event Tagging, Floodlight Creation, Audience management, Reporting tools (Datorama, Data Studio, Tableau, Power Bi)
Technologies
Google Campaign Manager, Innovid, Flashtalking, CM360, Sizmek, Datorama, Data Studio, Tableau, Power Bi
Responsibilities
Implement and execute digital advertising campaigns, monitor campaign delivery via post-live QA checks, troubleshoot trafficking issues related to creative and HTML tags, generate and share audience analytics reports, communicate campaign insights to strategy and planning teams.
Seniority
Junior, entry-level IC
