Directeur·trice général·e
Core
General Manager responsible for building credible narratives that win attention, build trust, and drive action for brands and organizations in the public space shaped by platforms, algorithms, and generative AI.
Role type
General Manager (Public Relations / Brand Strategy)
Builds
Credible narratives and campaigns that change perception and drive action for brands and organizations.
Domain
Public Relations, Brand Strategy, Digital Media, Generative AI
Deliverable
product features
Required skills
Strategic judgment, campaign development, reputation management, cultural insight, national strategy alignment, cross-functional leadership
Preferred skills
Experience in public space dynamics, fluency in platform algorithms, generative AI integration
Technologies
Platforms, algorithms, generative AI
Responsibilities
Build credible narratives that win attention and drive action, align campaigns with national strategy while resonating locally, manage reputation and culture initiatives, collaborate with curious and demanding teams on mandates spanning news and marketing.
Seniority
Senior, hands-on IC
