Data Scientist IV
Core
Drive data-informed decision-making and improve marketing performance through advanced analytics, experimentation, and machine learning to transform complex business data into actionable insights.
Role type
Senior IC data scientist (marketing analytics)
Builds
Measurement frameworks, campaign evaluation models, and data science solutions for audience growth and content personalization
Domain
Marketing analytics and business performance optimization
Deliverable
production ML models
Required skills
Advanced analytics, machine learning, statistical methods, causal inference, experimental design, statistical testing, predictive modeling, data visualization, stakeholder communication
Preferred skills
Marketing analytics experience, experimentation platforms, advanced targeting, personalization, predictive modeling, Meta experience
Technologies
Python, SQL, R, Tableau, Google Analytics, A/B testing platforms
Responsibilities
Conduct business analyses using descriptive analytics, machine learning, and statistical methods to identify opportunities. Develop and implement measurement frameworks to evaluate marketing campaigns. Apply experimentation and causal inference methods to measure outcomes and validate hypotheses. Analyze marketing and business performance data to identify trends and generate recommendations. Develop data science solutions supporting audience growth and content personalization. Collaborate with cross-functional teams to translate business challenges into analytical solutions. Present findings and recommendations clearly to stakeholders.
Seniority
Senior, hands-on IC
