Referent*in Projektkommunikation / Personalmarketing (all genders)
Core
Develop and implement communication concepts for strategic projects and change processes, including infrastructure and construction projects, while managing internal events and employer branding.
Role type
Project Communication & Personal Marketing Specialist
Builds
Internal communication formats, employer branding campaigns, and visual communication concepts for a healthcare campus.
Domain
Healthcare / Hospital Management
Deliverable
product features
Required skills
Strategic project communication, change management, employer branding, visual communication, content creation, stakeholder engagement
Preferred skills
Experience in hospital or healthcare environments, recruitment campaign execution, digital and traditional channel management
Technologies
Corporate Design systems, digital communication channels, project management tools
Responsibilities
Create communication concepts for strategic projects and change processes, develop target-group-specific communication formats for staff and stakeholders, consult on visual communication and orientation in clinical spaces, implement personal marketing and recruiting campaigns, develop employer branding content, monitor and optimize communication measures
