Influential Strategy Executive
Core
Develop influencer and creator marketing strategies, translating client briefs into creative concepts, formats, and integrated campaigns.
Role type
mid-level strategy & creative execution specialist
Builds
integrated marketing campaigns and content architectures for brands
Domain
digital marketing, influencer economy, social media
Deliverable
product features
Required skills
strategic thinking, creative sensitivity, storytelling, social media platform expertise, content architecture, campaign analysis, presentation design, project management, English fluency
Preferred skills
experience in strategic planning, social strategist, copywriting, pitch development, social listening, cultural trend analysis
Technologies
PowerPoint, collaboration tools
Responsibilities
Analyze client briefs and competitive context to identify opportunities; define creator roles within communication strategies; translate strategies into creative concepts and formats; collaborate with creative, media, and PR teams on integrated campaigns; scout and select creators based on audience, brand fit, and creativity; curate content architecture and key messages; write headlines, creative rationales, and social copy; ensure consistency between strategy and execution; analyze campaign performance to inform future strategies; stay updated on social trends and creator economy dynamics.