Senior BTL Designer / In-Store Collateral Specialist
Core
Senior designer creating and adapting high-impact in-store collateral and retail materials for alcohol brands across multiple trade environments.
Role type
Senior BTL Designer (In-Store Collateral Specialist)
Builds
Point-of-sale units, posters, wobblers, shelf strips, gondola ends, cooler branding, menu inserts, counter units, tent cards, banners, decals, display units, and event collateral.
Domain
Alcohol / Liquor industry, Retail trade marketing, BTL (Below-The-Line) marketing
Deliverable
product features
Required skills
Adobe Creative Suite, technical artwork preparation, print specifications, layout accuracy, sizing and scaling, color management, production-ready file preparation, retail context understanding, visual hierarchy, brand consistency
Preferred skills
Experience with beer, cider, spirits, RTDs, knowledge of South African or African trade environments, direct experience with printers and fabricators, understanding of alcohol category codes and retailer rules
Technologies
Adobe Creative Suite
Responsibilities
Design and adapt BTL, shopper, and in-store collateral for alcohol brands; Create cut-through retail materials including POS units and display units; Translate campaign concepts into consistent design systems across retail formats; Develop channel-specific design adaptations considering shopper behavior and space constraints; Prepare accurate artwork layouts and production specifications for printers and fabricators; Review proofs and supplier outputs to ensure production matches creative intent.