IN Marketing Generalist (SMM + Influencer Manager)
Core
Develop and own the social media strategy for a digital banking platform, creating content calendars, producing optimized content, and managing community engagement across multiple social channels.
Role type
Social Media Manager (SMM) and Influencer Manager
Builds
Social media presence and community engagement for a digital banking platform
Domain
Fintech / Digital Banking
Deliverable
product features
Required skills
Social media strategy, content calendar management, short-form video editing, image editing, performance analytics, A/B testing, UGC collection, influencer collaboration, community management, trend analysis
Preferred skills
AI tools proficiency
Technologies
Instagram, YouTube, Facebook, X, LinkedIn, WhatsApp, Canva, CapCut