Praktikum im Digitalen Marketing in der Business Unit Wischblätter
Core
Manage and strategically evolve the global website and a guided Web-App for wiper blade assembly/disassembly, integrating AI features and optimizing marketing campaigns via data analysis and UX studies.
Role type
Digital Marketing Intern (Product & Web)
Builds
Global website, guided Web-App for wiper blade assembly/disassembly, AI-integrated digital offerings
Domain
Automotive accessories (wiper blades) + Digital Marketing
Deliverable
product features
Required skills
Web management, Web-App concepting, AI integration, KPI analysis, UX study planning, MS Office (Excel, PowerPoint), Data affinity
Preferred skills
None stated
Technologies
None stated
Responsibilities
Manage and evolve the global website, Concept and improve the guided Web-App, Integrate and develop AI functions, Monitor and analyze campaign KPIs, Plan and lead UX studies, Support marketing and product management teams
Seniority
Intern