Marketingassistenz (w/m/d) in der Stabsstelle Marketing
Core
Strategic marketing assistant supporting the University's brand identity, online marketing campaigns, and the RWTH shop operations.
Role type
Marketing Assistant (Strategic & Brand Management)
Builds
University brand assets, online marketing campaigns, and shop merchandise
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Brand strategy development, online campaign planning and execution, project management, social media advertising (Meta, LinkedIn, TikTok), corporate identity management, stakeholder coordination
Preferred skills
Change management, technical system understanding, event support
Technologies
Meta Business Manager, LinkedIn Campaign Manager, TikTok Business Center
Responsibilities
Develop brand positioning and support change processes, plan and evaluate national and international online campaigns, implement corporate design concepts, prepare and follow up on meetings, support the RWTH shop and technical developments
Seniority
Junior to Mid-level, hands-on IC