Marketing Manager - Audience Growth & Activation (m/w/d)
Core
Develop and execute strategies to increase reach, relevance, and audience growth for sport and event brands, building owned media channels and communities.
Role type
Marketing Manager (Audience Growth & Activation)
Builds
Sport and event brand communities, owned media channels, influencer/creator partnerships, and 360-degree event marketing campaigns.
Domain
Sports, Events, Entertainment, Media
Deliverable
product features
Required skills
Audience development, community building, influencer/creator strategy, paid media management, data analysis, stakeholder management, digital platform management, campaign creation, external agency coordination
Preferred skills
Graphic design, AI/ML tool usage, content trend analysis
Responsibilities
Develop audience growth strategies, create activation campaigns, manage creator/influencer partnerships, coordinate external agencies, analyze performance data, oversee digital touchpoints and live event marketing
Seniority
Mid-Senior, hands-on IC
