Senior Product Manager, Ads Quality
Core
Own product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and signals governing ad ranking and relevance within Instacart's retail media network.
Role type
Senior Product Manager (Ads Quality & Auction Mechanics)
Builds
Core auction systems, marketplace balance mechanisms, and quality signal frameworks for retail media advertising.
Domain
Online advertising, retail media networks, marketplace dynamics.
Deliverable
production ML models | product features
Required skills
auction mechanics, bidding systems, ad quality signals, product roadmap definition, cross-functional stakeholder management, data-driven decision making, experiment design, tradeoff analysis.
Preferred skills
large language models (LLMs) in ads/ranking, production ads ML models (relevance scoring, auction optimization), retail media network experience, demand-side platform (DSP) or supply-side platform (SSP) experience.
Responsibilities
Define and track success metrics for ads quality; drive experimentation velocity; translate complex ML model outputs into product requirements; communicate tradeoffs between advertiser performance, shopper experience, and marketplace health.
Seniority
Senior, hands-on IC
