Consultant - Marketing (m/w/d)
Core
Strategic marketing consultant advising clients on digital transformation, channel strategies, and MarTech setups.
Role type
Senior marketing consultant (strategy & advisory)
Builds
Digital roadmaps, cross-channel strategies, and MarTech implementations for enterprise clients
Domain
Digital marketing, MarTech, B2B services
Deliverable
product features
Required skills
Digital strategy, CRM & Marketing Automation, Customer Journey mapping, Analytics, UX requirements definition, Workshop facilitation
Preferred skills
B2B industry experience, Agency environment experience
Technologies
Sitecore, Kentico, TYPO3, Ruby on Rails, .NET, CRM, Marketing Automation, Analytics
Responsibilities
Analyze digital potentials and develop roadmaps for client digital development; Design cross-channel strategies for website, CRM, marketing automation, content, social media, and campaigns; Collaborate with clients on strategic development of MarTech setups; Support website concepts, relaunches, and user-oriented information architecture; Define technical requirements for UX, content, CRM, marketing automation, and analytics; Lead strategy, target group, customer journey, and campaign workshops.
Seniority
Senior, hands-on IC