Manager Content & SEO/GEO (m/w/d)
Core
Develop digital content for hotel brands to ensure relevance and visibility across platforms, search engines, and AI systems.
Role type
Manager, Content & SEO/GEO
Builds
Web content, app content, and brand visibility for hotel platforms
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Content strategy, SEO/GEO, AI Search optimization, Storytelling, CMS management, Data analysis, Stakeholder management, Vendor management
Preferred skills
GEO, AI Search/LLM optimization, Experience with hotel industry
Technologies
Typo3, Google Analytics, Google Search Console
Responsibilities
Identify relevant topics and translate them into target-group appropriate storytelling; Manage content planning from idea to publication; Optimize content and landing pages for search engines and AI systems; Analyze content performance and derive optimization measures; Manage external agencies and partners.