Senior Social Media Manager (m/w/d)
Core
Develop cross-channel social media strategies and content concepts for a major automotive brand within the Bertelsmann group.
Role type
Senior Social Media Manager (Automotive)
Builds
Social media presence and content for international automotive brands
Domain
Automotive industry + Digital Marketing
Deliverable
product features
Required skills
Strategic social media planning, Cross-channel content concept development, End-to-end project leadership, Stakeholder management for senior clients, Performance analysis and community insights, Content trend identification, Editorial planning and coordination
Preferred skills
Paid media concept sparring, Experience in agency or international brand environment, Automotive industry background
Technologies
Meta Business Suite, Ads Manager, Creator Tools, TikTok, YouTube, Planning/Reporting workflows
Responsibilities
Develop cross-channel social media strategies and content concepts, Strategically develop social media presence for clients, Lead projects from briefing to finalization, Manage editorial plans and content scheduling, Act as a sparring partner for senior clients, Monitor, analyze, and interpret performance metrics and community insights