Conversion & Website Performance Manager
Core
Optimizing landing pages and websites across the entire funnel from first visit to conversion to ensure measurable outcomes.
Role type
Website Performance Manager
Builds
Optimized website funnels and conversion paths
Domain
Digital Marketing / Web Analytics
Required skills
Data analysis, Hypothesis testing, Funnel analysis, KPI tracking, Project coordination, Storytelling, User behavior analysis
Preferred skills
Cross-functional collaboration, Clear communication, Organizational skills, Proactive feedback seeking
Technologies
Web analytics tools, A/B testing frameworks, Project management tools
Responsibilities
Analyze user behavior to identify optimization opportunities, Develop and test hypotheses for conversion rate improvement, Coordinate end-to-end optimization projects, Prepare and present KPIs with actionable recommendations, Collaborate with acquisition, content, and development teams
Seniority
Mid-level, hands-on IC