Social Media Manager (m/w/d)
Core
Develop and manage social media channels, campaigns, and creator/influencer partnerships for global confectionery brands in Germany.
Role type
Social Media Manager
Builds
Always-on content, social media campaigns, and creator/influencer partnerships for Instagram, TikTok, and other platforms
Domain
Consumer Packaged Goods (Confectionery)
Deliverable
product features
Required skills
Social media strategy, campaign management, influencer/creator partnership management, content creation (video/image), agency management, KPI analysis, project management
Preferred skills
Knowledge of current content and creator trends, experience with digital moving image content
Technologies
Instagram, TikTok, social media analytics tools
Responsibilities
Develop existing and new social media channels; Plan and execute campaigns and content formats; Manage creator and influencer campaigns; Create digital video content; Manage external agencies; Monitor trends and analyze KPIs