Head of Marketing/Head of Growth - 100 % remote
Core
Leading marketing strategy, brand/content, performance, and offline marketing for a digital education institute to drive market leadership and growth.
Role type
Senior Marketing Head (Strategy & Leadership)
Builds
Marketing strategies, brand awareness, course portfolio expansion, and CRM systems for the education sector.
Domain
Education / EdTech
Deliverable
product features
Required skills
Strategic marketing leadership, Brand & Content Marketing, Performance Marketing (Social Media, SEA, Display), Offline Marketing, Team leadership, Data-driven analysis, CRM management
Preferred skills
Experience in startups, experience in the education sector, AZAV (education provider) experience
Technologies
CRM, Social Media platforms, SEA, Display advertising tools
Responsibilities
Strategic responsibility for marketing including budgeting and resource planning; Lead and develop Brand, Content, Performance, and Offline marketing; Lead, coach, and develop the marketing team; Develop and implement innovative marketing strategies; Support the introduction of new course offerings; Identify and scale high-growth marketing channels; Analyze performance of all marketing channels and campaigns.
