CareerPlan

Social Media Manager (m/w/d) TikTok & YouTube

Würzburg, BAYERNFull-time2026-08-27 → 2026-10-28

Core

Strategic and operational management of TikTok and YouTube channels, including on-camera brand representation and content creation.

Role type

Social Media Manager (TikTok & YouTube)

Builds

Video content (Shorts, Longform), community engagement, and brand visibility across social platforms.

Domain

Retail / Social Media Marketing

Required skills

Content strategy, on-camera presence, storytelling, trend identification, community management, data-driven optimization

Preferred skills

Video production, platform-specific expertise (TikTok/YouTube), creative formatting

Technologies

TikTok, YouTube, KPI tools

Responsibilities

Develop content strategies and editorial plans, create on-camera content and video formats, manage community engagement, monitor trends and competitors, measure performance via KPIs

Seniority

Mid-level (2+ years experience)