Leitung Strategische Kommunikation (m/w/d)
Core
Lead strategic and content communication for the German bicycle industry association (ZIV) and its future merged entity, shaping public image and internal/external messaging.
Role type
Senior strategic communications manager
Builds
Communication strategies, public appearances, and brand identity for the association and its service company (ZR Zweirad-Gesellschaft mbH)
Domain
Non-profit / Industry association / Bicycle manufacturing
Required skills
Strategic communication planning, stakeholder management, brand development, content strategy, cross-channel communication, German (fluent), English (good)
Preferred skills
Leadership experience, project management, industry monitoring, design tool proficiency
Responsibilities
Develop and implement internal and external communication strategies; Act as a strategic partner to the executive board; Co-develop new platforms and brand products; Set industry themes and monitor trends; Manage editorial planning across channels (website, newsletter, social media); Shape the association's brand and corporate design; Reach members and the industry through network building.
Seniority
Senior, hands-on IC