Manager - PR, Events & VIP
Core
Lead consumer media strategy, PR events, and VIP/stylist relations for J.Crew's men's, women's, and kids' brands to drive earned media coverage and brand storytelling.
Role type
Manager, Public Relations (Consumer Media & Events)
Builds
External communications campaigns, PR events, and media relationships
Domain
Fashion retail / Public Relations
Required skills
Consumer media strategy, media relations, PR event management, VIP and stylist relations, executive communications support, external agency management, media monitoring, storytelling, written and verbal communication
Preferred skills
Experience in fashion or retail, existing relationships in fashion/lifestyle/culture/entertainment media, ability to balance long-term strategy with day-to-day execution
Technologies
N/A
Responsibilities
Develop proactive PR strategies for seasonal campaigns and product launches; manage relationships with editors, reporters, and key media contacts; oversee press materials and media alerts; support executive media strategy and interview preparation; manage strategy and execution for PR events, dinners, and activations; oversee VIP and stylist relations including product placement and gifting strategies; partner with cross-functional teams on integrated storytelling strategies.
Seniority
Manager, hands-on IC