Online Marketing Specialist - Website & Content (m|w|d), Wettenberg , DEU
Core
Manage, plan, and develop the company website and its content, preparing complex technical topics for target audiences.
Role type
Online Marketing Specialist (Website & Content)
Builds
Company website, news, technical articles, product pages, landing pages, and career content
Domain
High-tech manufacturing (semiconductors, aerospace) + Digital Marketing
Required skills
Content management, TYPO3 CMS, SEO & GEO, web analytics (GA4), technical content adaptation, multilingual coordination, brand consistency, accessibility standards
Preferred skills
Web analysis tools, stakeholder coordination, structured independent work
Technologies
TYPO3, GA4
Responsibilities
Edit and publish content (news, articles, product pages) in CMS; research topics and trends; optimize for SEO/GEO; analyze performance and report metrics; ensure consistent brand communication and terminology; coordinate translations and multilingual content; verify content quality (language, links, usability, accessibility)
Seniority
Mid-level specialist