Website Manager (SEO & GEO) (m/w/d), PWH
Core
Manage and develop brand websites by combining content, SEO, UX, and AI Search/GEO to ensure content is current, relevant, and discoverable.
Role type
Website Manager (SEO & GEO)
Builds
Brand websites, product pages, landing pages, and guides
Domain
Cosmetics and pharmaceuticals
Required skills
Website management, Digital marketing, SEO, Content management, UX/Usability, Technical SEO, Web analytics
Preferred skills
GEO, AI Search, Content strategy, Information architecture, External agency collaboration
Technologies
CMS, Google Analytics, Google Search Console
Responsibilities
Update and optimize product pages, landing pages, and guides; Plan and coordinate new content; Optimize SEO and GEO; Develop content structures and internal linking; Monitor SEO/GEO/AI Search trends; Optimize navigation and user flow; Use web analytics to identify opportunities; Lead website projects from requirement to implementation.
Seniority
Mid-level, hands-on IC