Marketing Manager / Marketing Spezialist (m/w/d) - Kampagnen & Content
Core
Plan, coordinate, and execute central marketing campaigns and content for PROGAS, aligning marketing activities with business goals and supporting sales.
Role type
Marketing Manager / Marketing Specialist (Campaigns & Content)
Builds
Marketing campaigns, content assets, and sales support materials for PROGAS's energy solutions.
Domain
Energy industry, B2B marketing
Required skills
Campaign planning and execution, Content creation and optimization, Cross-functional collaboration, Agency management, Data-driven marketing analysis, Digital marketing channel management
Preferred skills
B2B marketing experience, Understanding of digital marketing channels, English language proficiency
Technologies
IT and communication systems
Responsibilities
Conceptualize, plan, and implement marketing measures across various channels; Develop and optimize target-group-specific content and marketing materials; Collaborate closely with sales to develop effective targeting and campaign ideas; Brief and steer external agencies; Analyze campaign results and optimize measures; Participate in cross-departmental marketing projects and process development.